Keep Your Audience Engaged with Social Media Marketing

Supercharge your business’s growth and skyrocket your sales by harnessing the power of social media marketing, the ultimate game-changer for attracting and engaging customers like never before.

What can I expect from a social media marketing campaign?

Strategy Planning

Having a well mapped out Marketing Strategy is key in all good Social Media campaigns. This involves carefully crafting a blueprint for success, mapping out key objectives, identifying target audiences, selecting the right social media platforms, developing compelling content, establishing a consistent brand voice, setting measurable goals, and implementing data-driven analytics to ensure maximum impact, growth and most of all, a happy audience!

Shared Content Calenders

After we create a knock-out Marketing Strategy, we transfer this data into a Content Calendar, mapping out when each post is going live and on what platforms. This ensures the content is varied and fresh to keep the audience engaged and excited, and also allows us to plan for big launches or events. These calendars are shared between you and us, so if you want to make any changes, you can!

Content Creation

Ryse Digital are very lucky to have a team of expert content writers, graphic designers and sales experts that work collaboratively on our Social Media Marketing campaigns. You can expect to see stand-out graphics that help convey your brand to your audience, gripping content writing that excites the audience, all backed up with market research in your field to ensure any content is accurate, relevant and trending.

Metrics Tracking

Our Social Media Marketing campaigns come with monthly meetings and reviews included. Here we ensure we have a bullet-proof plan for the month ahead, and discuss the previous months goals, what worked and what didn't, and how the audience is evolving to ensure any content we create is up to date and relevant. We'll provide an emailed report for your records so you can compare growth month to month and plan future goals.

Why choose social media marketing?

Social Media Marketing is unique in that it provides unparalleled opportunities for businesses to directly connect and engage with their target audience on a personal level. It allows you to build brand awareness, foster customer loyalty, and generate authentic conversations around your products or services.

Social media platforms offer powerful targeting options, allowing you to reach a specific demographic or interest groups with precision. The viral nature of social media content can also lead to exponential organic reach and word-of-mouth marketing, amplifying your brand’s visibility and memorability!

So, get practising those TikTok dances!

The importance of email marketing in 2023

In the ever-evolving business landscape of Scotland in 2023, email marketing has emerged as an absolute game-changer for enterprises determined to conquer the competition.

Email marketing allows you to connect with a vast audience in a personalised and direct manner. By meticulously curating compelling and tailored email campaigns, businesses can deliver a captivating blend of bespoke messages, exclusive offers, and invaluable content right to their customers inboxes!

Effective email marketing fosters unwavering brand loyalty, fuels repeat business, and unlocks the potential for huge growth within a new and existing customer base.

Ask The Experts About Social Media Marketing

It’s totally up to you! Each platform has its own pros and cons and it also depends on the type of content you want to produce. We would recommend starting out with Facebook and Instagram. If you are a B2B business, LinkedIn can be a great option, but if you produce a lot of video content that’s really exciting and fun, TikTok is the place for you! 

Again, this is completely up to you and how much content you feel your business can produce without it becoming repetitive. As a rule of thumb, a minimum of 2-3 posts per week is enough for your business to look reputable and that you are investing in your audience. On the other hand, be careful that you are not over posting and saturating your content – one or two posts a day should be more than enough.

Yes! As part of our social media management, we offer an add-on where we can like and reply to comments on posts and even reply to messages by relaying with yourself the parties relevant information where required. This saves busy business owners a huge amount of time, and helps filter out the good leads from the bad.

Be sure you have a clear vision of the kind of tone and vibe you want to convey on your platforms and stick to it. If you want to be funny and a bit cheeky, go for it! If you want to be very professional and factual, that is absolutely fine too! What is important is keeping a consistent tone across your posts.

Also think about the kind of content you want to produce and what your goals are with social media marketing – is it lead generation, increase in social audience, increased sales? What are you ultimately looking to achieve out of your investment.

Absolutely not. Paid advertising on Facebook and Google is fantastic for quick wins and getting your product or service in front of a large audience. Social media marketing is about investing in your audience, your brand awareness and building a positive reputation in the digital space. It’s about more than just getting more sales, it’s creating a legacy.

Absolutely! We are experienced in the integration of e-commerce stores across social platforms such as Facebook and Instagram. If you would like any assistance with this and ensuring that your Facebook Pixel is installed and operating correctly, please get in touch.