St Johnstone FC Website

A new digital home for a historic Scottish club.

After launching a bold new brand identity for St Johnstone FC, RYSE was proud to continue its partnership with the club by designing and developing a brand-new official website, a fan-first digital experience built to reflect the ambition of the club and connect supporters like never before.

WEB DESIGN

Pain Points

While the previous website had supported the club well over the years, it was time for a fresh approach that reflected St Johnstone’s growth, ambition, and renewed visual identity.

The legacy platform lacked the flexibility and scalability needed for a modern football club. Content management was cumbersome, navigation was inconsistent, and mobile performance was limited. With increasing supporter expectations and the growing importance of real-time updates, the club recognised the need for a site that could deliver a faster, more intuitive experience for both fans and staff.

Fans needed easier access to essential areas such as fixtures, results, ticketing, and news, while the internal media team needed a system that simplified updates and offered greater creative freedom. Beyond functionality, the website also had to serve the commercial needs of the club, highlighting opportunities for advertising, sponsorship, and hospitality in a clear and engaging way.

The goal was simple but ambitious: to create a platform that honoured the club’s heritage while embracing the future, a digital home worthy of its supporters.

The Mission

RYSE’s mission was to create a digital platform that truly represented St Johnstone FC, a club with deep roots in its community and bold plans for the future.

The website needed to feel modern, professional, and unmistakably “Saints”, capturing the pride of the Perth community while meeting the expectations of a contemporary sports audience.

This meant designing and developing a site that:

Put supporters at the centre of the experience.
Offered a fast, intuitive journey for fixtures, news, and ticketing.
Empowered the club’s internal team with a flexible, easy-to-manage CMS.
Elevated the commercial presence of the club to drive new revenue streams.
Reflected the visual strength and clarity of the new St Johnstone brand.

More than a digital rebuild, it was about creating a living platform that could evolve with the club, support its operations, and deepen its connection with supporters season after season.

the Delivery

The new website was delivered in full alignment with the club’s vision and launched on 1 August 2025, just in time for the 2025/26 season. From the first discovery workshops to final deployment, RYSE worked hand in hand with St Johnstone’s board and media team to ensure the process was collaborative, transparent, and results driven.

Design and Development

The site was designed and built entirely in-house by RYSE’s strategists, designers, and developers. Every page and function was created to combine aesthetic consistency with usability, ensuring a seamless experience across desktop and mobile. The platform is fully responsive, built for speed and accessibility, and designed to evolve as the club grows.

Match Centre and Live Updates

A key feature of the new website is the integrated Match Centre, providing supporters with a central hub for:

Live fixtures and results across the men’s, women’s, and U19s teams.
Direct ticket purchasing for upcoming matches.
Real-time league tables and statistics.
Detailed player profiles featuring bios, stats, and images for every squad.

This area transforms how fans follow their teams, giving them quick, dynamic access to everything that matters on matchday and beyond.

Content and News

The News section was completely reimagined to showcase club updates, player interviews, match previews, and reports in a structured and engaging format. Content is now easier to publish, categorise, and share across platforms, ensuring the club’s storytelling stays at the heart of its digital presence.

Commercial Focus

The website plays a vital role in supporting St Johnstone’s commercial ambitions. Dedicated sections were designed to highlight advertising, sponsorship, hospitality, and Business Club opportunities, making it easier for potential partners to connect with the club. Each section includes clear information, calls to action, and visual consistency, helping drive new business and enhance engagement from existing partners.

Accessibility and Fan Support

Accessibility was a major consideration throughout the project. The RYSE team worked with the club to migrate key supporter information from PDFs into native web content, ensuring it was easier to access and navigate across devices. A dedicated Accessibility section was developed to provide clear, structured guidance for fans visiting McDiarmid Park, reflecting the club’s commitment to inclusivity and transparency.

Technology and CMS

Built on a robust, scalable CMS, the site gives the St Johnstone media team full control over content creation and updates. With flexible templates and modular layouts, they can quickly build new pages or campaigns without compromising the design system or brand consistency.

Ongoing Support and Optimisation

Going live was not the finish line. Under RYSE’s ongoing retainer, the website continues to receive full support, hosting, and maintenance. RYSE provides regular updates, monitors performance, and delivers recommendations to ensure the platform continues to evolve with the club’s goals.

As St Johnstone continues to grow on and off the pitch, the website stands as a digital foundation for its ambitions, a home for supporters, a tool for the club’s operations, and a showcase of the pride behind One Club, One City, One Community.

GLENEARN FLOORING

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