Glenearn The Flooring Store
Laying the foundations to online success
Glenearn The Flooring Store are Perth’s most prominent high end flooring retailer, offering a number of solutions to commercial and domestic customers in Scotland. Owner Jane is focused on making sure even the smallest details about the buying experience feel luxurious. Upon entering the store, you’re greeted by inviting smells and comforting colours, all handpicked by Jane. It became clear to us instantly that Glenearn deserved a website upgrade to be more in line with their current brand and buying experience.
Pain Points
Glenearn felt their previous website did not reflect the brand they have been building of a luxurious buying experience and customer journey, and was in need of modernisation. They felt that the previous website was too copy heavy and did not visually display the products on sale to their customers, potentially leading to a loss of leads.
The Mission
- Deliver a website that feels on brand.
- Convey an aesthetic of luxury, high end and comfort.
- Increase online traffic and footfall in Perth store.
- Ensure all partner content and imagery is displayed to increase visibility of products online.
- Create a website that is imagery first, without losing any content or existing rankings from this.
- Create a video library to showcase their latest installation videos.
- Deliver a website that meets the customers criteria before deadline, to be in place for their television advertisement launch.
the Delivery
The website was delivered on time for the television advertisement launch in May 2023. The delivered website leaned more into the colour schemes and aesthetics that can be found within their Perth showroom, and featured heavily a more visual insight into the business and the products on offer. Each service has a bespoke section to feature some of the partner brands Glenearn work with, and we created a “Past Projects” section to host all of their installation videos. We also merged and ported a large volume of the existing content into various blogs and FAQs sections so that none of this would be lost while still maintaining that imagery first design principle.
Since launching in May 2023, Glenearns website traffic has gone from around 300 visitors per month to averaging now over 1000 visitors per month, an increase of over 200%. We recently began work on optimising the content on the website now to increase online rankings as most of this was ported over from the previous website. We’re looking here to increase rankings on existing page content as well as complimentary blogs to support this.
Jane Ewing Murray
Glenearn
“I really enjoyed working with Matty and Caitlin on Glenearn's very much needed new & vastly improved website. The process was friendly and relaxed whilst still meeting my time criteria. We were launching an STV commercial at the same time and therefore we knew traffic would be driven to the site on the back of this - so it was so important that the site did not disappoint. They listened to my ideas and grasped my vision well, I felt confident that the website was going to match my high expectations - which of course it absolutely does! I would highly recommend Ryse to anyone looking for a new or improved website design and of course it is great to support another local business too.”
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